Seminar Series

Beyond Branding: Cannabis, NFTs & the Metaverse

Beyond Branding: Cannabis, NFTs & the Metaverse

Presented By Andrew Cooper & Moish Peltz, (Falcon, Rappaport & Berkman)

In this panel we will discuss the interaction between cannabis and Web3, including NFTs and the Metaverse. The cannabis industry has begun exploring NFTs as a way to directly engage with consumers, since cannabis is banned from traditional advertising platforms and restricted on social media. We will take a closer look at marketing and branding through these emerging technologies and what they may mean for the future of the industry. As cannabis business owners struggle to build and establish their brands, cannabis related digital goods and services may offer protections beyond those available for cannabis products themselves. In addition, we will consider ways to utilize the metaverse to build cannabis brands.


Andrew Cooper, Esq., LL.M. is the Chair of Falcon Rappaport & Berkman PLLC’s Cannabis & Psychedelics and Healthcare Practice Groups.

Andrew spent most of his over 30 years of practice primarily as a trial attorney handling primarily handling intellectual property, complex commercial litigation and healthcare matters in both state and federal courts across the country. After handling several significant litigation matters for cannabis companies, Andrew was engaged by several of those same companies in their planned expansion into the emerging east coast market.  It was at this time that he first became enamored with the opportunities in and around cannabis and, thereafter, decided to pivot his practice almost exclusively into the cannabis space.  Using the skills he’s developed in his years handling matters involving intellectual property, complex commercial disputes and regulatory and compliance heavy healthcare matters, cannabis provided an almost perfect opportunity for Andrew to use these talents in a way he never imagined. To both work in and around the emerging cannabis industry, and to help build an equitable cannabis model.

In addition to his private practice, Andrew has committed to working with social equity and justice-involved applicants in educating and assisting them in structuring their businesses and navigating through the application process.  Currently, Andrew works with The JUSTÜS Foundation (a non-profit organization dedicated to ensuring and facilitating the entry of legacy (pre-legalization) operators to the legal cannabis market), as well as the Cannaware Society (to help bridge the gap between the community and the cannabis industry).

Andrew graduated from Hofstra University with a BBA in Public Accounting, the Maurice A. Deane School of Law at Hofstra University where he was awarded a Juris Doctor and was an Editor on the Hofstra Law Review, and received a Master of Legal Letters from NYU School of Law. Andrew is also an Adjunct Professor at the Maurice A. Deane School of Law at Hofstra University where he teaches a class entitled Foundational Lawyering. He is licensed to practice law in New York, New Jersey and Florida.


Moish chairs FRB’s Intellectual Property Practice Group and co-chairs FRB’s Emerging Technology Practice Group.

In his role as chair of the firm’s IP practice group, Moish has worked across numerous industries, including legal cannabis (including hemp and CBD), and medical/health care, technology, energy and renewable energy, entertainment, media and advertising, real estate, hospitality, education, cryptocurrency and NFTs.  He has assisted entrepreneurs, artists and non-profits with their various legal needs.

Specifically in the areas of Cannabis, Moish has advised numerous cannabis and CBD companies on ways to strategically grow their brands at the State, Federal, and International levels. Moish has written and been published on this topic and given CLE presentations to other attorneys on ways to protect Cannabis IP brands. Moish is a member of the International Trademark Association (INTA), as well as a member of its Emerging Issues Committee for 2022-2023, and also a member of the International Cannabis Bar Association (INCBA).

As chair of the firm’s Emerging Tech practice group Moish advises numerous companies on blockchain, cryptocurrency, Web3 and NFT matters, with a focus on the intersection of IP and cryptocurrency. Moish has been advising cryptocurrency ventures since 2014, and combines his knowledge of the blockchain with a decade of IP and business law experience where he helps entrepreneurs grow their businesses and brands. Moish has been quoted in numerous publications, including Time, CoinDesk, ABA Journal, LA Magazine, TheStreet, and Law360.  He has also presented at numerous conferences and webinars on similar topics.

Moish’s practice encompasses both transactional and business litigation matters. His practice also focuses on U.S. and worldwide trademark prosecution and enforcement, including litigation before the Trademark Trial and Appeal Board (TTAB). His previous experience includes working at a premier IP law firm where he acted as trial counsel in numerous contested IP matters before U.S. District Courts and Courts of Appeal.